Mobile Apps define customer behavior and trends in the 21st century. You can find millions of apps on the Android/iOS app store, but only a few become a staple in a user’s mobile experience. According to research, more than 25% of mobile apps are used only once before being discarded by users. App developers and business owners crave loyalty, and partnering with marketing experts on the development helps improve mobile app engagement.
In this blog post, the experts at AppsTru share what defines mobile app engagement and how you can engage customers at the different stages of their journey. With years of app development experience, we believe that creating checks to enhance mobile app engagement during the development phase can help generate better leads and increase conversions.
Understanding User App Engagement
Let’s dive into the concept of user engagement and its significance. It refers to how users interact with your app. The more frequently someone uses your app, the more comfortable and loyal they become.
An app that provides information to help complete tasks or enhance productivity is a solid foundation. However, in a competitive landscape where users always seek more, developers must strive to go the extra mile to remain relevant. These users, always searching for innovation, inspire us, the creators, to continuously push boundaries.
Also Read – Key Benefits of Custom Mobile App Development for Businesses
Now that you grasp the importance of engaging your app users, it’s time to explore how to achieve it. Here are some practical approaches:
The Introduction to the App Store
Let’s start with the first encounter users have with your app in the store. As they land on your app’s download page, they ponder why they should invest their time in your product. The descriptions and screenshots displayed on this page must emphasize the benefits, not just the features. Features are important, but they explain how your app delivers its advantages. There’s a specific time and place, onboarding, to showcase these features. Benefits, conversely, define the enjoyable, productive, or cost-effective outcomes users can expect from downloading your product.
Another critical element during this initial introduction is your app’s store rating. Implement a well-thought-out strategy for gathering user feedback and encouraging satisfied users to rate your app. Potential users often heed the advice of those who have already taken the plunge. If your app isn’t inviting, potential users will stay onshore and explore other options (your competitors’ apps).
Onboarding: Guiding Users About the App
Now, let’s delve into the onboarding phase. This is where your app’s practical features receive a formal introduction. Onboarding is all about nurturing users and guiding them through the capabilities of your app.
The onboarding process typically comprises three key elements:
1. Highlight Key Functions: Show users how to effectively utilize your app’s critical functions for success.
2. User Login: Enable users to provide login details, such as creating a username and password, to access personalized features.
3. Collect Relevant Information: Gather information allowing your app to deliver personalized notifications, such as user interests and occupation.
By smoothly guiding users through onboarding, you create a positive initial experience that sets the stage for continued engagement with your app.
Harnessing the Power of Push Notifications
After a successful initial interaction with your app, push notifications keep the momentum going. These handy messages pop up on users’ home screens when they haven’t opened the app recently. Think of them as friendly check-ins, like a warm message from an old friend or loved one: “Hey, I miss you. How’ve you been?”
The key to effective push notifications lies in their specificity and personalization. Many top apps meticulously monitor in-app activities and create user segments to tailor messages accordingly.
Apps that fall silent for extended periods can easily slip from users’ minds, especially with countless other apps vying for attention. However, it’s essential to strike a balance. Some companies overdo it with excessive notifications, leading to user frustration due to what feels like spamming. The sweet spot lies in finding a happy medium that keeps users engaged without overwhelming them.
Maximizing In-App Purchases
Creating an app that justifies users willingly spending their hard-earned money is remarkable. The more users happily invest in your app, the more it becomes an essential part of their lives. It’s far easier to shy away from something free, but the app gains significance once users invest in something they value.
Prioritize Communication
Effective communication is the linchpin of maintaining app engagement. A lack of communication often drives dissatisfied customers to vent their frustrations in app reviews. To mitigate this, ensure your app features an FAQ section and provides clear avenues for customers to reach your support team.
Measure and Optimize Engagement
Apps offer a wealth of user data, but this data only becomes valuable when harnessed through appropriate customer event tracking and third-party analytics tools. Popular choices include Google Analytics, GameAnalytics, and Mixpanel. Key engagement metrics encompass total downloads, visits, and push notification performance.
Additionally, A/B testing is a valuable tool for gauging app engagement success. Assuming how users will respond to a particular message can be risky. A/B split testing allows you to pit two messages against each other, with the message resonating more effectively, as determined by user actions, moving forward.
It is challenging to produce a surefire formula for mobile app engagement success. The formula and the perfect strategy vary in different industries. However, by partnering with experts in the app development industry at AppsTru, you can set a foundation for measuring mobile app engagement and scale or replace features accordingly. Our app development experts realize the sales and marketing aspects of development, which is why they create products that are good for business. We add plugins and customizable codes that simplify tracking and promoting mobile app engagement.
